Written on January 22, 2014 at 12:43 pm , by Danielle Hester
There’s an art to taking the perfect selfie—just ask your teen, or James Franco. From how you angle the camera to what your hair looks like to how you smile and tilt your head, it all matters. The point is to appear effortlessly perfect and carefree because, after all, these pictures will live online indefinitely.
Recognizing how hard it is to create such an impression of carefree perfection, Dove challenged a group of young women to confront their insecurities by taking, you guessed it, selfies, and getting their mothers to do so too. In the eight-minute short film simply titled “Selfie” (there’s a three-minute version here), the girls admit to having insecurities that their mothers also express feeling. Through a photography workshop, the teens and their moms begin to have an honest discussion about what beauty is and question the way they define it.
“You have the power to change and redefine what beauty is,” professional photographer Michael Crook tells the girls in the film. “The power is in your hands, because now, more than ever, it’s right at our fingertips. We can take selfies.”
3 Responses to “The Art of the Selfie: Dove Campaign Redefines Beauty”